Sharing own experiences online is just one of the many usual habits and it is likely that some opinions about your brand are hidden somewhere on the Internet world.
Only focusing on the page views, Fanpage followers and number of the likes are not what online marketing mean, but getting closer to the users, understanding them and then deal with their issues.
Our social listening service will:
⦁ Monitor high-relevance keywords, including company name, brand, product, service and representative characters, etc. We will organize and analyze users awareness, opinions and comments towards the brand.
⦁ Define the more accurate keywords from the most commonly used words with reference to topic to improve the efficiency of the marketing plan.
⦁ Generalize common features of the users by their sex, age, location, language, preferences and Internet habits, and identify the target customers and potential customers of the brand.
⦁ Spot social media platforms where most discussions happened, connect and build communities that are willing to share the brand.
⦁ Monitor competitors' movements, where we can target the negative, dissatisfied users towards the competitors, and turn them into your loyal customers.
⦁ Display the analyzed results in a streamlined report to allow you to revise the marketing strategy in response to consumer feedbacks.
You may collect the consumer awareness, perception, discussion rate, preference and consumer motivation towards your product, and understand the expectation and unsatisfied needs, thus improve your products and services.